A Possible Reason Why Worcester Guarantee Did Not Trademarked "smiley."

"Worcester Guarantee president John Adam, Jr., admitted. He added, in response to queries why the companies had not trademarked the button design: 'We never intended to keep the smile to ourselves we want everyone to smile and to keep smiling and to remind them that that is our first goal in serving our customers keep 'em smiling!' "

"Where Did 'Smiley' Come From?", The Daily Reporter, Greenfield, Indiana, Wed, Jul 12, 1972,Page 14

Where Did 'Smiley' Come From?

Article from Jul 12, 1972 The Daily Reporter (Greenfield, Indiana) Smiley face, Smiley

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Smiley/Happy Face Diagram [Language: smile button, smile face, smiling face, smiley face, smiley, Smiley as a name (first name, nicknames, character names, stage names, surname, pet names, place names, object names) etc.] [Campaigns(advertising happiness, political, etc), cartoons, commentary, emojis, commercial use, and sales.] [Art work, iconography, symbols, pareidolia (E.g. Galle [a Martian crater]), etc.] [Pop culture]

Smiley/Happy Face Diagram
  • This webpage was created to help educate the public about the history of the word "smiley" and the smiley symbol. I hope this webpage will help in your own research. If you are one of the defendants in one of the "The Smiley Company SPRL v. The Individuals, Partnerships, and Unincorporated Associations identified on Schedule 'A'" lawsuits. Remember, The Smiley Company SPRL attorney is NOT your attorney; while being polite, be very careful what you tell them, do not tell them anything more than you have to tell them, comply with any court orders and file a response to avoid a default judgment. Seek out an attorney to discover more options; many attorneys offer a free initial consultation. The webmaster of Pre-1926 Smiley is NOT an attorney and can NOT offer legal advice.
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