A Possible Reason Why Worcester Guarantee Did Not Trademarked "smiley."

"Worcester Guarantee president John Adam, Jr., admitted. He added, in response to queries why the companies had not trademarked the button design: 'We never intended to keep the smile to ourselves we want everyone to smile and to keep smiling and to remind them that that is our first goal in serving our customers keep 'em smiling!' "

"Where Did 'Smiley' Come From?", The Daily Reporter, Greenfield, Indiana, Wed, Jul 12, 1972,Page 14

Where Did 'Smiley' Come From?

Article from Jul 12, 1972 The Daily Reporter (Greenfield, Indiana) Smiley face, Smiley

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Smiley/Happy Face Diagram [Language: smile button, smile face, smiling face, smiley face, smiley, Smiley as a name (first name, nicknames, character names, stage names, surname, pet names, place names, object names) etc.] [Campaigns(advertising happiness, political, etc), cartoons, commentary, emojis, commercial use, and sales.] [Art work, iconography, symbols, pareidolia (E.g. Galle [a Martian crater]), etc.] [Pop culture]

Smiley/Happy Face Diagram
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